Local consumers eye electronics

By Tony Parra

Editor’s Note: This is the first of three stories on what items have been selling well at Portales businesses for the holiday season. Upcoming stories will focus on jewelry and women’s clothing and toys.

Business owners in Portales are enjoying the holiday shopping season and hope to continue to see customers looking for western wear, electronics and tool sets.
It will be the first complete Christmas shopping season for Creighton’s Town and Country employees with a full stock of retail goods, according to co-owner Leslie Creighton. Creighton said the store has already enjoyed a nice start to the holidays with the first shopping day of Christmas on Friday. Creighton said the tax-free weekend helped to keep customers in Portales.
“There were people out taking advantage of tax-free weekend and shopping locally,” Creighton said. “We extended our hours to 9 p.m. on Friday to accommodate them. We also had extra discounts.”
Creighton said the regular business hours would have meant they closed the store at 5:30 p.m. She said the George Strait collection has been popular for men.
Creighton said that women have been purchasing the Ariat Fat Baby Western leather boots, which have an average price of $99 for a pair. Creighton said there are styles for girls also and the leather boots are called Tubbies, which are between $35 to $45.
The hot item at Robert’s Television and Appliance is the Digital Light Processing 61-inch color television, according to owner Robert Encinas. The technology is based on an optical semiconductor called a Digital Micromirror Device, or DMD chip. The DMD is basically an extremely precise light switch that enables light to be modulated digitally via millions of microscopic mirrors arranged in a rectangular array. The DLP system is able to produce more than 16 million colors.
Encinas said that the business has sold 12 DLP televisions, each one priced at $3,495. Encinas said that $39.99 DVD players were sold out quickly, but countered that furniture has outsold electronic equipment at the store.
Encinas said another set of popular items are Zip Zaps, remote-controlled race cars, and X-MOD radio control custom mini cars, which are larger and faster than Zip Zaps. The Zip Zaps are priced at $19.99 while the X-Mods are $49.99.
Autozone has been offering holiday events throughout the season. Fry Urioste, the Portales Autozone store manager, said Autozone employees fed police men and fire department personnel on duty Thanksgiving Day. Urioste said they will be raffling off an X-Box on Friday and people can register until then.
Urioste said the store will also have Santa Claus on Dec. 9 from 4 p.m. to 7 p.m. There will be free pictures and prizes for children.
He said Duralast tools, remote-controlled cars, car stereos and NASCAR ornaments usually are on the Christmas shopping lists at Autozone.
“The most popular gifts are the tool sets and gift cards,” Urioste said.
Wal-Mart in Portales is also offering electronics goods. Specials range from a Hewlett Packard Pavilion with a 17-inch monitor for $498 and up, a 19-inch Durabrand color television for $89.68 or an Emerson 19-inch color TV/DVD/VCR combo unit for $247.