Business feature: Bar creates different path for Portales native

PNT staff report

Chad Heflin took a different path in life when it came to the family construction business.

When the opportunity came to start a bar, Heflin jumped at the chance.

“I just had the chance to get a liquor license was all it took,” Heflin said, “and then I learned from there.”

Heflin owns the Package Store and the Dawg Houze. Helfin said owning his own business is a lifelong dream.

Heflin was a student at Eastern New Mexico University when he got his chance. He talked with his wife, Kim, and with her and his dad’s support, Heflin took the steps to open the bar and package store.

“The best thing about owning your own business is you don’t have to answer to anybody,” Heflin said. “You can make your own decisions and make your own choices, but you know the problem with that is if you make a choice and it is wrong one, you have to live with that.”

Heflin said he and the staff work very hard to make sure customers are safe when they walk in the door when they want to relax and enjoy some games. The sports bar and store share the same building, with the sports bar on the second floor.

The Package Store sells wines, spirits and beer.

The Dawg Houze celebrated its one year anniversary in March.

Recently, Heflin has started remodeling the bar, expanding the dance floor, the stage and balcony.

Heflin said it is a tough business because it can be hard on the family. Still, he said, there is no other business like it.

“You’ve got to have some family support,” Heflin said. “I couldn’t have done it without my family’s support. Running a business by yourself, it seems like it would be impossible to me.”