Station preps for drive

By Christina Calloway

PNT senior writer

ccalloway@pntonline.com

Fall hasn’t officially arrived. But it’s getting close for Eastern New Mexico University’s KENW-TV to hold its annual fall membership drive.

The goal during the week-long drive — which starts Saturday —is to raise $15,000 to $20,000 in pledges, according to KENW Promotion Director Rena Garrett.

Christina Calloway: Portales News-Tribune KENW-TV Fall Drive volunteers Dolly Sarkar, left, and Terri Doerr practice their etiquette for when taking pledges from viewers Monday. The week-long drive starts Saturday.

Christina Calloway: Portales News-Tribune
KENW-TV Fall Drive volunteers Dolly Sarkar, left, and Terri Doerr practice their etiquette for when taking pledges from viewers Monday. The week-long drive starts Saturday.

“It helps pay for daily programming,” she said.

Garrett helps coordinate which programs will be shown for the drive and picked specific ones she felt catered to the area community’s preferences.

One she’s particularly excited for is the “Jimmy Dean Show,” which aired during the 1960s and featured classic country singers such as Johnny Cash.

“These haven’t been on TV since then and PBS has them,” Garrett said.

One of PBS’s most recent popular and Emmy-nominated shows, Downton Abbey, will be revisited in its three seasons as a preview to its fourth season, which will premier in January 2014.

Garrett said those who pledge for that program will be given a DVD set of the fourth season as a gift in January after the season premiere.

Garrett’s also excited about more current artists featured in the programming such as Scottish singer Emile Sande’s concert in Royal Albert Hall in London.

“I’m kind of excited for a younger singer to be featured to attract the younger crowd,” Garrett said.

One new thing about this year’s drive is that people will be able to pledge as sustaining members. The option allows for pledges to be paid in installments, according to Garrett.

ENMU employee Terri Doerr said she’s ready and excited to help with this fall’s drive because she believes in what PBS offers for the local community.

“I do it because I really think our local PBS is very valuable to this area and I see they need volunteers,” Doerr said. “We all ought to be willing to kick in. I think the station does a good job for this community and it’s just my way of giving back for the programs I watch.”

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